Celebrity chef James Martin will be the headline act at Taste of Grampian 2017, the annual north-east Scotland food festival which will again be sponsored by Specially Selected Pork.
The Yorkshire-born chef previously attended Taste of Grampian back in 2001, an event which now attracts more than 14,000 visitors annually and is celebrating its 18th year.
“I’m absolutely delighted to be welcoming James Martin back to the festival for what’s set to be a great event,” said Taste of Grampian chairman, John Gregor. “We are also very excited to be working with Quality Meat Scotland (QMS) again highlighting the quality, versatility and fantastic taste which underpin the Specially Selected Pork brand.
“The value of pig farming to the north-east economy cannot be underestimated, in fact, pig production is worth around £40 – £50 million annually.”
QMS chairman, Jim McLaren, added that Taste of Grampian is an incredible platform to showcase a brand to consumers which is underpinned by quality assurance schemes which make animal welfare a priority.
“The Scottish SPCA works closely with QMS and quality assured Scottish pig farms are visited routinely by Scottish SPCA inspectors as part of a unique partnership between the two organisations,” he said.
“Specially Selected Pork’s high profile involvement in this year’s Taste of Grampian ensures that visitors who attend the event leave with a better understanding of what sets the Scottish pig industry’s brand apart.”
This year’s festival will be held at Thainstone Centre, Inverurie, on Saturday, June 3.
Headline image shows (l-r) John Gregor, Taste of Grampian Chairman, Peter MacNab, Head Chef at Pittodrie House Hotel, Jim McLaren, Chairman of Quality Meat Scotland and Harry Trotter, the Specially Selected Pork mascot