Leading Scottish butcher Simon Howie, officially Scotland’s top selling burger brand, is targeting the summer barbecue market with three new products.
The company already has an impressive 56% share of the burger markwt, according to data Nielsen IQ, covering the year to late March.
Its new BBQ range includes a two pack of Caramelised Chilli & Ginger Pork Burgers, a four pack of Smokehouse Chilli Pork Jumbo Dogs and a four pack of Mango, Coconut & Lime Jumbo Dogs, all available from selected Tesco stores now.
The range has been given a make-over for 2025 with fresh new packaging featuring sunny summer colours and playful illustrated flourishes for maximum stand out on shelf while still in keeping with the premium look and feel of the brand.
Steven Lynn, commercial director for Simon Howie said: “BBQ season is a great opportunity for product development.
“Being a Scottish BBQ range we’re always faced with the uncertainty of the weather but we’ve made sure that our summer products are versatile enough to be enjoyed over an open grill in the garden or from the comfort of indoors as part of everyday family meals or entertaining.”
