A seven-year-old from Inverness has won Quality Meat Scotland’s (QMS) latest competition to create promotional artwork for this year’s ‘Porktober’ campaign.
The competition, run in conjunction with Scottish Craft Butchers to celebrate homegrown por, attracted dozens of entries from schoolchildren visiting the QMS stand during the recent Royal Highland Show.
Maisie Forbes’ design, showcasing Specially Selected Pork’s journey from farm to fork, grabbed the attention of the judges, who named her the winner. Maisie said she was a ‘big fan’ of pork from roasted and chops to BBQ pulled and bacon!
Tracy Martin, QMS’s Health and Education Coordinator who featured on the judging panel made up of representatives from the red meat levy body, said: “We were excited to launch this new competition at the Show, and it was fantastic to see so much enthusiasm and creativity from the children who took part.
“They all took a considerable interest in learning about the qualities of Specially Selected Pork, translating this into vibrant, informative and eye-catching posters. With momentum building for ‘Porktober’ more broadly, it’s great to have the younger generations thinking and talking about the affordable, delicious and nutritionally-dense meat in a positive light.
While all entries were displayed around the stand during the Royal Highland Show, Maisie’s image will be used on social media and in butchers’ shops to promote the month-long campaign that celebrates the quality, versatility and affordability of pork.
Gordon King, Executive Manager at Scottish Craft Butchers, said: “We can all – industry and consumers – take inspiration from the children’s Porktober competition entries and get creative making meals with our delicious and versatile Specially Selected Pork. As well as supporting pork production in Scotland, cooking with Specially Selected Pork and the QMS recipes available on the Make it Scotch website is quick, affordable and exciting.”
The campaign goes live on October 1, with more information available here