The SIAL Paris food and drink trade fair returns this Saturday, October 15, where AHDB will host its largest Quality Meat from Britain showcase of 2022.
After two years of lockdowns and international travel restrictions, SIAL Paris is making its return to the Parc des Expositions de Paris-Nord for five days, where 7,200 exhibitors will exhibit global food and drink products.
Among them will be AHDB, with its largest Quality Meat from Britain showcase of the year, alongside 11 red meat export companies, who will be flying the flag for beef, lamb and pork from the UK.
While in Paris, AHDB will also host a British Meat Dinner for almost 300 people, including exporters and international clients, to allow guests to sample a selection of dishes featuring quality UK red meat.
“SIAL Paris attracts a truly global audience and is the perfect platform for our red meat exporters to showcase the high quality of beef, lamb and pork from the UK,” said Jonathon Eckley, AHDB’s head of Asia Pacific.
At the event, there is also a dedicated space that will allow levy paying exporters to meet international buyers and develop new opportunities in international markets.
Mr Eckley continued: “We are expecting international buyers from as far as Southeast Asia, the Middle East and North America, alongside key buyers closer to home from high value EU markets, creating a wealth of potential opportunities for us to see our red meat enjoyed by more consumers around the globe.”
“This important event will allow us, and our exporters, the chance to engage with buyers from around the world, promoting the incredible work of our processors and farmers to a global audience.”