A group of round 12 South West pig producers has delivered a boost for the NPA by pledging to pay paying their subs early and above the set rate.
Writing on the NPA forum, Robin Bright, a producer from the region, is encouraging other members to follow suit.
He said: “There has been a move amongst South West pig producers to pay our NPA subs early and +50%. I think the value the NPA provide is exceptional and should be rewarded, and I would like to encourage others to do likewise.”
While the NPA budget will be squeezed as the pig sector contracts, as is the case for other organisations like AHDB, NPA chief executive Lizzie Wilson stressed that it must be up to individuals to make this sort of decision, based on their circumstances.
She replied: “We are incredibly grateful for this show of support from South West members and Robin’s kind words.
“We always do our best to support members and in these challenging times, we know our work is more important than ever, so it means a lot to us to be appreciated.
“While this sort of action will undoubtedly help us in our varied work, our message to other members is that we appreciate, of course, that everybody’s situation differs, and it must be entirely your decision as to whether you follow this example.”